2023 Toyota Prius

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Explore the 2023 Toyota Prius


New Holland Toyota is pleased to offer customers the all-new 2023 Toyota Prius. With six different trim levels, an exciting new powertrain, and all the efficiency you've come to expect, there's lots to like about the new car. Take a closer look at the 2023 Toyota Prius with New Holland Toyota today.

Sleek New Design

Toyota has redesigned the 2023 Toyota Prius from the ground up. It features an elegant and sloping roofline, sharp body lines, and an athletic stance. Standard 17-inch and available 19-inch wheels help the sedan stand out even more. Upscale details like bi-LED projector headlights and an optional fixed glass roof make the newly designed 2023 Toyota Prius truly visionary.

Modern Technology


Wireless Apple CarPlay and Android Auto come standard on every 2023 Toyota Prius, which makes staying connected easy and intuitive. Cutting-edge driver assistants come standard, too, like blind-spot monitoring, radar cruise control, lane departure alert, road sign assistance, and more. An eight-inch Toyota Audio Multimedia display comes standard, but you can upgrade to a 12.3-inch unit in the Prius XLE trim level and above.

Powerful and Efficient Drivetrains

The 2023 Toyota Prius is available in either front- or all-wheel drive. In front-wheel drive vehicles, the 2.0-liter hybrid inline four-cylinder offers up 194 horsepower and 139 pound-feet of torque. All-wheel drive versions use a similar setup but add a high-output electric motor to the rear wheels, bringing horsepower up to 196. That's a 60 percent power increase over the outgoing model! With 139 pound-feet of torque, and a smooth, continuously variable transmission, the 2023 Toyota Prius is a shockingly good performer.


Reserve Your 2023 Toyota Prius Today!


Contact or visit New Holland Toyota today to learn more about the most exciting Toyota Prius ever. We can't wait to earn your business - see you soon!

** Price(s) include(s) all costs to be paid by a consumer including $399 documentation fee, except for licensing costs, registration fees, and taxes.

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  1. New Holland Toyota

    524 W. Main Street
    New Holland, PA 17557

    • Sales: 717-351-7638
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