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About


The New Holland Auto Group began as a Ford store in 1981. Located on Main Street in the small town of New Holland , Pennsylvania , the dealership had only 17 employees. Still, owner Geoff Class saw big potential. "We know that the only way to grow is through proper customer treatment and aggressive pricing," said Class.

And grow they did. The Ford store soon became one of the strongest performers in the Philadelphia region, beating out dealerships in locations with much larger populations. In 1990, Class opened New Holland Toyota and two years later added Lincoln Mercury to his roster. Growth continued throughout the organization in the following years with brand new showrooms for New Holland Ford Lincoln Mercury and New Holland Toyota. With over 400 cars and trucks on display, sales shot up and so did business in the service department. Rather than expand the service and parts departments at both dealerships, Class decided to build New Holland Autocare, a venture he had been dreaming up for years. This 42,000 square foot facility caters to all vehicle makes and models with over 30 factory trained technicians and more than 1.2 million dollars in parts stocked every day to ensure your vehicle is quickly and properly serviced. With Internet access, snacks, a play area, and comfortable seating, many customers say New Holland Autocare's waiting area is the nicest they have ever seen.

And yet the group still wasn't done growing. In July of 2003, Dodge, Chrysler, and Jeep were acquired from local friend Don Horning. The new New Holland Dodge Chrysler Jeep brought with it another exciting venture for the group, a drive-through car wash that's now a part of New Holland's successful detail department, Autoshine. Most recently, the New Holland Auto Group added a Scion showroom at the Toyota dealership and now sells these customizable vehicles with great success. In fact, there's been so much success selling Toyota and Scion that a brand new facility is in the works. Class has purchased land adjacent to the current facility on which he will build state-of-the-art Toyota Scion Showroom. Upon it's completion, the Dodge, Chrysler and Jeep franchises will move into Toyota's current home, which will be renovated to cater these brands.

While all this growth, it's clear that Class's vision was correct from the start. Because customer satisfaction has always been the group's number-one priority, a loyal following has developed. And the manufacturers are taking notice. New Holland has won Ford's coveted President's Award for the past seven years, along with 16 distinguished achievement awards. In addition, New Holland is an honored Dodge, Chrysler, Jeep Five-Star Dealer and has one of the highest customer service ratings in the United States for all the brands they sell. Come experience the New Holland difference!

Hear What Our Customers Have to Say

"Another Year of Excellent Service"

Thanks again for another year of excellent service! The New Holland Auto Group continues to be my first stop to fill our fleet needs. Your sales team is knowledgeable and always very accessible to me throughout the purchasing experience. I've purchased 15 police vehicles in the last 3 years and haven't had a single problem. I would definitely recommend New Holland Auto Group to any fleet manager looking to purchase new vehicles at the best price. I will be in touch with Rick and Steve again next year when I'm buying my new vehicles!

Sgt Jesse Tyler,Cheltenham Twp Police Dept

"Positive Experience"

We could not have asked for a more positive experience with our recent purchase of two fleet police vehicles from New Holland Auto Group. The sales staff was friendly, always accessible, had the answers to all our questions and outstanding in every way. The service department is top notch as well. Quick service, professional and complete work every time. We are always 100% satisfied with the finished product. Our entire fleet is the envy of departments around us, thanks in large part to the good work done by everyone at the New Holland Auto Group. I recommend them to anyone interested in sales and/or service!

Chief Don Bowers,New Holland Police Department

"Very Knowledgeable"

The Borough of Ephrata has purchased several pick-up trucks from New Holland Auto Group through the PA COSTAR Program. I have found that the staff is very knowledgeable of the COSTAR Program and we always are able to spec the exact truck we need at the lowest cost. Delivery has always been on time and complete. I would recommend them to any one eligible for the program!

Paul K. Swangren Jr.,Borough of Ephrata

"Thank you"

I wanted to take the opportunity to thank the New Holland Auto Group for the professional service we received and the expert knowledge provided by your staff with the delivery of our two new vehicles in 2010. It is treatment like this that keeps our business local.

Chief Deputy Marc Lancaster,Lancaster County Sheriff's Office

"Best Deal"

Thanks Rick, everyone is happy. After seeing it he was convinced that he would like another. I do want to say that this was the absolute best deal, not just the price but the support, cooperation, everything! My compliments to the entire team.

Barry Hitchcock,County of Lancaster

"Wonderful Service"

You and your crew are awesome, Rick! I came back from conference to find your guys have picked up our truck. Thanks so much for providing wonderful service!

Marlene Halbedl,Grier School

"Recommend to Anyone"

Got the confirmation and all looks well! You and your staff were a great help and I would recommend you to anyone. All is set up with JTECH for the up-fits and keep me informed on the progress of the police car!

Cpl. Roberts,Tunkhannock Police Department

"Look forward to continuing Business"

Just a mention of Thank you, New Holland Ford has demonstrated excellent customer service for our department, and I make sure I tell people that. I look forward to continue doing business with the dealership and Steve Weaver who has been great working with us as does Cori Witmer!

Tony Garipoli,Central Berks Regional Police

Contact Information

New Holland Toyota

524 W. Main Street

New Holland, PA 17557
sales Sales:
877-217-9035

Hours

  • Monday: 9:00AM - 9:00PM
  • Tuesday: 9:00AM - 9:00PM
  • Wednesday: 9:00AM - 9:00PM
  • Thursday: 9:00AM - 9:00PM
  • Friday: 9:00AM - 9:00PM
  • Saturday: 9:00AM - 5:00PM
  • Sunday: Closed
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